Bradley Stewart // Graphic Designer
Southampton Based Independent Graphic Designer - Logo / Stationery / Branding / Print / UI Design / Playing Card Design

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BSGD Ethos — "We Are Designers, Not Tools"

 Everywhere we look and everywhere we go leads to some variety of graphic design. Whether it is a street sign directing you clearly to the city centre, or a structured article in a newspaper, everything in our society has been designed to influence, communicate and instruct.

 I believe graphic design is the heart of everyday society. In order to convey the message or subject of the design more clearly, as designers we must stick to basic design principles and techniques, and break them when we see fit.

 However, my belief is that graphic design has changed radically, moving from an art form to have more commercialized meanings. As a designer, I have no predicament with this change. However, I have noticed that through this change, we have seen an influx of clients taking the helm of the design process rather than the designers themselves. This in turn puts a cap on our creative input and transforms us from designers to tools, with our only value to our clients being that we have the working knowledge of the current design packages to create the work envisioned primarily by our clients.

 My proposal to combat this is to back a strong collaboration and partnership with our clients. We must enlighten them of our expertise in this art in order to create a sense of trust for us to take back control of the project as we should be doing. In addition to this, we must be prepared for the inevitable moment when we must inform our clients where and how they are wrong with their design judgment. We must be willing to stand up for our work if we truly believe in it. Our purpose is to create beautifully crafted design work with engaging user experience, not to mindlessly follow orders.  This in turn will create a more professional experience and outcome for both the designer and clients gain.

Bradley Stewart

Graphic Designer Interview — Roberto Blake

1. Do you have a piece of advice that you can share to a design student?

“Learn as much as possible and people and the world and not just about computers and typefaces and what your professors have to say. Understand what motivates people, understand how non designers work and who relies on them. Understand people and be human."


2. What is a valuable quality for a design student/ design professional to have?

"The ability and discipline to learn on their own as much as possible and an understanding of human psychology. We are artist sure, but we are also here to help people sell things via marketing and advertising that is the paying part of our job. Understanding what people, want need or desire is a key to that."


3. What is your graphic design process?

"Imagine, find a music playlist of instrumentals. Play with colors that fit my mood. Find a font that fist the narrative or one phrase in my mind. Sketch, Sketch More. Write down ideas. Open up my computer. Experiment. Refine. Drink Wine. Refine. Hit Save."


4. What inspires your creative process and work?

"Everything and anything, mostly books I've read but also experience and challenges in life and inspirational quotes."


5. Final question, what’s your favourite typeface?

"I think lately Museo"

Bradley StewartComment
Graphic Designer Interview — Kirill Buynitsky

1. Do you have a piece of advice that you can share to a design student?

“Never stop. No customers, heavy draft, money problems. All this puts pressure and a desire to stop doing design. All this must be endured. Each work your portfolio increases and you grow as a professional."


2. What is a valuable quality for a design student/ design professional to have?

"The ability to listen and hear customers. Try to understand the customer."


3. What is your graphic design process?

"A detailed brief. Detailed map of the associations. The main thing is to think carefully a few days. And then you start to draw."


4. What inspires your creative process and work?

"I am inspired by everything. The main thing is that I'm doing what I love and I get paid for it. I do not know what could be better than this. And, of course, music, cinema, what is going on around. And the good work of other designers!"


5. Final question, what’s your favourite typeface?

"Let it be Helvetica"

Bradley StewartComment
Graphic Designer Interview — Sean Kane

1. Do you have a piece of advice that you can share to a design student?

"My advice for students is to focus on your strengths and put your effort into those personal passion projects. If you have a unique skill and an attention to detail, getting the work out there is the most important step in establishing yourself."


2. What is a valuable quality for a design student/ design professional to have?

"An attention to detail is a pretty important quality. Many things can be taught and learnt, but if you skip over the small details your work will never be better than somebody who does."


3. What is your graphic design process?

"My graphic design process will be different for each job, but usually involves research, sketching, quick mock ups and client feedback. That usually is a pretty fast process and I tend to focus on the first idea that comes to me which is usually the most obvious solution. From here, the client will dictate some of the design and once we reach a design that is working I being a period of fine tuning. This can involve everything from making a logo pixel perfect to creating a universal grid system depending on the scope of the project."


4. What inspires your creative process and work?

"I am hugely inspired by the Swiss modernist movement and graphic designers like Massimo Vignelli, Josef Muller-Brockmann and Diter Rams. My work might not always be as minimalist as theirs, but I certainly apply a sense of order to everything I do. My mind definitely falls in the more logical rather than creative category and putting restrictions and rules into things I do is very important part of my process."


5. Final question, what’s your favourite typeface?

"My favourite typeface is split 50/50 between Akzidenz Grotesk and Futura. I use Akzidenz Grotesk more, but every chance I get to use Futura, I will!"

Bradley StewartComment