Bradley Stewart // Graphic Designer
Southampton Based Independent Graphic Designer - Logo / Stationery / Branding / Print / UI Design / Playing Card Design
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"1 Is Greater Than 1,000,000" — Publication

For this project I was given the choice of various competition briefs for ISTD. My focus and brief of choice was on the ISTD brief “The Undiscovered Country” which was to make a publication with the theme of death. My publication is called 1 is greater than 1,000,000, which was taken from a quote by Josef Stalin “The death of one man is a tragedy, the death of millions is a statistic”. His quote is based on the theory of psychic numbering and genocide, which was studied further and in depth by Professor Paul Slovic. The theory is based upon the idea that when a tragedy claims many lives, we care less than one that claims fewer lives, because the higher the number, the less we concern ourselves with individual lives. The content of my publication is “Paul Slovic: Psychic numbering and genocide” which was an extract from the book “Judgment and Decision Making”.

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